Brand writers honour Airtel for innovation, marketing excellence

Brand writers in Nigeria under the platform of Brand Journalists Association of Nigeria (BJAN) have honoured Airtel Nigeria for its innovation in marketing campaigns and for driving brand leadership.

The brand writers at the fifth yearly BJAN conference and awards, which held recently in Enugu, celebrated Airtel.Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, was named ‘Best Indigenous CEO’ while the company’s Vice President, Brands and Marketing, Enitan Denloye, was recognised as the ‘Marketing Director of the Year.’

The brand writers, in a citation read at the event, said Ogunsanya has played a leading role in pioneering innovation, driving excellence in marketing communications as well as inspiring best practices in service quality.

According to award organizers, Denloye has led series of interesting and exciting marketing campaigns that have resonated brilliantly with the target audience and many Nigerians.

Citing the Airtel’s Data is Life campaign, BJAN president, Goddie Ofose, said Denloye has raised the standards in campaign strategy and execution.
He also commended Mr. Ogunsanya for his exemplary leadership and support for the marketing communications industry.

BJAN, the umbrella body for journalists in the Marketing Communications sector in Nigeria, converges seasoned industry analysts and stakeholders to discuss emerging issues facing the marketing industry and Nigeria as a whole.

The conference had as its theme, “Corporate governance, Public Accountability, and the Challenge of Repositioning Nigeria.”Solabomi Okonkwo, Chief Executive Officer of CoreEXM, who delivered the keynote, said corporate governance was crucial to the growth of both state-owned enterprises (SOEs) and private companies in Nigeria.

In her presentation titled: “Aligning Global Best Practices with Nigerian Corporate Governance Standards,” Okonkwo delved into current realities facing businesses with special attention on applying code of ethics in the workplace.“In my opinion, for a code of ethics to be global, it must entail some generalist as well as generic attributes,” she said.

“An international code of business ethics must traverse countries, cultures, race and environment.“I have come to appreciate the fact that societies are complex and dynamic in nature.

“This births the need to conduct proper stakeholder analysis achievable only through effective communication methods, while managing expectations.”
Okonkwo further explored principles that should be adopted in organisations across Nigeria to drive change in line with global best practices.

“Transparency, good order and strong governance are picking up in Nigeria’s public and private sectors. Our leaders should continually promote the importance these principles so that they become mainstream in Nigeria,” she concluded.