Iconic project, Atlantic Resort evolves into The Oceanna
Renowned global consultant, Brash Brands, has completed work on appropriate branding of landmark project, Atlantic Resort, with the objective of delivering more value to stakeholders, which has seen it transition to The Oceanna.
Consequently, the excitement generated in Nigeria’s real estate segment about a fortnight ago with Grenadines Homes signing on Cappa & D’Alberto as the main contractor for the country’s most iconic project has soared as the company will be unveiling commercials to power the development.
According to Adeyinka Adesope, the Group Managing Director, Palton Morgan Holdings: “Our efforts to develop an iconic property that would redefine the Lagos megacity skyline and confer a refreshingly unique identity on Nigeria has led us to this point. The impact of the Flames of Azerbaijan and the Burj Khalifa comes to mind in what we aim to achieve with The Oceanna.
“The Oceanna was conceived to become a globally acclaimed iconic development, which would typify Nigeria’s aspiration for greatness while reflecting the quest for recognition, security and success.”
The company is confident that the project will become recognised and synonymous with Nigeria’s socio-economic transformation by combining distinctive design, lure and functionality, thereby epitomising national optimism.
“We believe The Oceanna, on completion will become the identity of the Lagos megacity skyline and the Nigerian landscape,” Adesope said.
On the role of Brash Brands and transitioning of the project, Kikelomo Williams, Head, Marketing Services, Palton Morgan Holdings, disclosed that the consultant was commissioned in the fourth quarter of 2015, based on their quality of work and delivery on the tallest building in the world, the Burj Khalifa, that they successfully rebranded from the Burj Dubai, as it was originally known, which helped guarantee better returns to investors.
In the case of the Oceanna, “the project started as ‘Atlantic Resort’ as a placeholder, while Brash Brands was commissioned to create a brand name that would help deliver higher returns on investments. Our decision was partly influenced by the impact the consultant’s effort had on the Burj Dubai that they rebranded to Burj Khalifa, thereby increasing its global appeal and marketability,” she said.
On what informed the name, she explained that “the consultant had several sessions with key stakeholders of Grenadines Homes and arrived at The Oceanna for reasons which alludes to location, marketability, symbolism and inspiration.”
The first phase of the project, covering 20,000 square metres of land took off with design in the third quarter of 2015. It will consist four towers of mixed use development, aiming to serve residential, commercial and recreational purposes for prospective buyers and investors.
Conceived and designed as a place to dignify everyone associated with it, The Oceanna project is located on Victoria Island. Although it would be sitting on approximately 3.4 hectares of land, the built up area is about 40 per cent, leaving ample surrounding for greenery and circulation, to suit the lifestyles of the accomplished and attract the discerning.
This reinforces the company’s optimism that when completed, the estate would deliver an alluring convergence of a residential and commercial complex with world-class hospitality, educational and recreational facilities.
According to a statement: “Grenadines Homes is a real estate development company dedicated to reinventing the concept of home ownership in Nigeria. The company aims to create estates at the fore – front of cutting-edge architecture, thereby building homes that represent luxury and high class which suit varying tastes and preferences. The company is currently developing several residential projects in Lagos and Abuja.”
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