Nigerian brand strategist and marketing consultant, Ayodotun Akinfenwa, has announced a strategic partnership with Adobe Express, a content creation platform developed by Adobe Inc. The collaboration positions Akinfenwa as a global influencer and ambassador for the brand, with a focus on equipping entrepreneurs and small businesses, particularly across Africa, with the tools to build compelling visual content.

Adobe Express, designed for non-design professionals, enables users to create graphics, videos and branded content with ease. Through this partnership, Akinfenwa will deliver a range of resources including exclusive tutorials, live sessions and branding insights aimed at helping users make the most of Adobe Express’s capabilities.

With more than 18 years of experience in brand strategy, communications and marketing, Akinfenwa has played a pivotal role in empowering thousands of entrepreneurs and creatives. As the founder of Lifestyle Hues Brand Consulting, she is widely recognised for her expertise in brand storytelling and her impactful training sessions on platforms such as Canva.

Speaking on the partnership via LinkedIn, Akinfenwa expressed excitement about the opportunity:
“I am thrilled to be partnering with Adobe Express, a brand that is revolutionizing content creation for entrepreneurs and creatives. As someone passionate about branding and digital storytelling, I look forward to showing people how to leverage Adobe Express to elevate their visual identity and marketing efforts,” she said.

“This collaboration allows me to expand to new frontiers and empower my audience with even more tools for modern marketing and design.”

Akinfenwa was previously one of only about 50 global Canva Verified Experts and notably the only African woman among them between 2020 and 2024. While she continues to identify as a “Canvassador,” her current role with Adobe Express further expands her influence in the global digital content space. She continues to train corporate teams and creative professionals on both platforms.

The partnership will feature social media activations, live YouTube workshops and exclusive insights on leveraging Adobe Express for brand storytelling and content marketing. It also marks another step forward in recognizing Africa’s growing impact in the global content creation and gig economy landscape.