In a country where access to opportunity is often limited by cost, BOSSA Academy is helping level the playing field. Since starting in 2020, the online school—an arm of Betteroffservice Advertising Agency—has empowered over 7,000 Nigerians with ₦100 million worth of free internet data, hands-on digital training, industry-recognized certificates, and job opportunities.

What began as a digital marketing mentorship program for small business owners has grown into something far bigger: a launchpad for students, entrepreneurs, and professionals navigating Nigeria’s rapidly evolving digital economy.

At the heart of the Academy’s founding was a problem noticed by Josh Amobi, Managing Director of Betteroffservice: most small businesses simply couldn’t afford expert help with marketing and advertising, yet they were expected to compete and grow. Digital marketing offered a cost-effective solution—but someone had to teach it to them. That’s how BOSSA Academy was born.

Business Owners Being Tutored by Josh Amobi in 2020 

Initially created to equip small business owners with the digital skills needed to grow their businesses independently, BOSSA Academy has since expanded to serve a wider audience:

• 52.8% are students learning employable digital skills
• 31.3% are entrepreneurs and small business owners
• 15.9% are employed individuals seeking to upskill

Through a combination of interactive bootcamps, self-paced courses, and project-based learning, BOSSA delivers real, applicable knowledge that translates into business growth, employability, and career advancement.

And the impact isn’t just anecdotal—it’s measurable. BOSSA graduates have gone on to launch ventures, grow customer bases, land digital jobs, and become freelancers in high-demand fields.

With this milestone reached, BOSSA Academy is now looking ahead:
The goal is to train 50,000 Nigerians by 2027.

It’s an ambitious target—but one backed by experience, community, and a tested approach. To achieve it, BOSSA is opening its doors to collaborations with sponsors, development partners, corporates, and government institutions who are equally committed to expanding access to digital education across Africa.

Josh Amobi, founder & MD of Betteroffservice Advertising Agency

Behind it all is Josh Amobi, a digital marketing strategist with over a decade of experience across industries like real estate, agriculture, education, e-commerce, and tech. As the founder of Betteroffservice Advertising Agency, he’s helped clients generate over ₦100 million in return on ad spend through performance-driven campaigns.

But Josh isn’t just a strategist—he’s a social impact builder. With a background in Non-profit, Public, and Organizational Management from Philanthropy University, he’s embedded a sense of mission into everything the agency does. That mission became BOSSA Academy.

“What we’re building with BOSSA is not just a school—it’s a launchpad. For students. For small businesses. For anyone with the hunger to grow. Access should never be a barrier. We’re not waiting for the future—we’re building it. And we’re inviting others to build it with us.” Josh says.

Under his leadership, Betteroffservice Advertising Agency has gained a reputation not just for its results in digital marketing, but for its commitment to economic inclusion through education. BOSSA is a reflection of that ethos—a platform where business growth meets social good.

As BOSSA Academy celebrates this major milestone, it stands ready to partner with organizations who believe in creating meaningful, scalable change. Whether it’s training internal teams, reaching underserved communities, or co-building custom learning programs, BOSSA offers a proven model and a growing movement worth joining.

Visit www.betteroffservice.com/bossaacademy to learn more about the programs BOSSA Academy offers.