Nigeria can be placed on the world map if young Nigerians are supported to actualise their lofty, global dreams.
The Senior Brand Manager, Flavoured Portfolio, Nigerian Breweries Plc, Onyebuchi Allanah, stated this at an event where five young Nigerians were selected to experience one of the world’s most iconic party destinations, the Elrow Festival in Ibiza, courtesy of Desperados, Nigeria’s flavoured beer.
According to a statement released yesterday by Desperados, five beneficiaries or winners were announced on Saturday during a high-energy edition of Element House, the electronic dance music series that has become a staple for Gen Z party lovers, held at the Livespot Entertarium in Lekki.
The five winners, it stated, would travel to Spain for the world-renowned Elrow Festival.
“Elrow is a global entertainment and festival brand known for its immersive, thematic, and highly theatrical parties. It has become a global benchmark for nightlife and creative expression. This year, thanks to Desperados, consumers will be right at the heart of the action,” the statement explained.
On the event that produced the winners, the statement read: “The Element House event drew an exciting mix of influencers, creatives, and EDM lovers, all immersed in a sensory experience of bold lights, immersive visuals, and high-tempo beats,” highlighting the brand’s DNA of boldness and boundary-pushing energy.
“Desperados is all about bold experiences, and this gesture is giving young Nigerians a passport to global party culture. By taking five members of the Desperados Trybe to Ibiza for the Elrow Festival, we are showing once again why Desperados is the number one beer for Gen Zs, turning dreams into reality and putting Nigerian nightlife on the global stage,” it added.
According to the statement, Desperados’ partnership with Element House is a strategic move to cement its status as the leading party beer for Gen Z in Nigeria, noting that as the platform continues to grow as a local stage for individuality, creativity, and connection, Desperados is ensuring that Nigerian youths are not only part of the conversation but also at the centre of global party culture.
