Ajibewa, leveraging coaching framework for brand success

Ajibewa
Temi Ajibewa is the founder of Millionaire Housewife Academy (MHA), a foremost education-tech platform designed to help Nigerians to launch and grow successful businesses from home by leveraging on the Internet. In this interview with KEHINDE OLATUNJI, she spoke on how to leverage coaching framework to achieve brand success.

Your experience as a business coach
I’m a life and business strategist with specialisation in helping thought leaders to launch and structure highly successful coaching and consulting business around their purpose, passions, expertise and experience. I tutor my clients to provide transformational coaching experiences by helping them design their signature coaching frameworks and programmes. I help them to build a profitable personal brand leveraging social media and technology as a whole.


I do all this by following my own signature solution framework known as the CPPL framework. CPPL stands for Clarify, Productify, Position and Launch.

With this framework, highly passionate individuals who desire to help others become more successful, do more and have more are able to master the art of building a structured and successful coaching or consulting business so that they can move from being passionately broke to becoming passionately rich.

Over 400 thought leaders have implemented this framework with great success. Some of my clients say they decided to work with me because of my contagious, never-die and highly passionate spirit.

They say they feel like I literally pour myself whenever I am working with them and I agree with this because whenever I open my mouth to teach, I do not hold back on any knowledge I know can help my audience achieve transformation. I am very knowledgeable on transformation. I know coaching is beyond knowledge sharing. It includes accountability, mentoring and even befriending to some extent. This is why if I’m not sure I can help you achieve transformation as your coach, I will not take you on as a client.

What motivated the desire to be a success coach?
My journey started officially in 2013 when I stumbled on an online business on how to retail mobile data bundles from the network providers. I say I stumbled upon it because at that time, it was not in my plans to start an online business. I didn’t even know what an online business was, but I was very curious and with a bit of research online, I started the business.

After some initial failures, I hired a mentor to guide me in the business and thereafter, I recorded great success. So much so that I began to teach other women like myself on how to do the business from home and make money. This gave birth to my very first brand – The Millionaire Housewife Academy.

While I was teaching these women on BBM and WhatsApp groups, I discovered my passion for coaching and interestingly, my students began to call me ‘Coach.’

I have to confess that this title made me very uncomfortable because I felt like I didn’t know enough to be called a coach. This made me enroll for a couple of certifications and coaching programme, so, I could hone my skills and understand the business of coaching.

In 2016, I officially launched my coaching business and since then, it’s been a very interesting and fulfilling journey.

What challenges have you had to overcome along the way?
Indeed, there’s been lots of challenges on my way to becoming a thought leader in my industry.

The very first one I’d say I encountered at the beginning was the prevalent lack of trust for online business transactions in Nigeria where 100 percent of my customers were coming from then. A lot of people did not just trust the online purchase or delivery process and so many would ask to see me before they pay for my classes.

But of course, things have largely improved now, especially since COVID-19 outbreak.


The second main challenge I faced was from my husband. Initially, he couldn’t understand why I spent so much time on my phone and laptop. Today, he’s my number one fan and supporter but initially, he nagged until I began to produce tangible results.

The third, and perhaps, the biggest challenge I faced was self-doubt. I was so good at what I did that I doubted if it was actually something. I mean I would hold classes and people will give amazing feedback, but I would wonder if they actually meant what they were saying or were simply rubbing my ego.

It took a while for me to realise that I was stuck in the past of who I used to be and was not giving much credit to the massive inner work I had done for years, which is now delivering the results I was seeing and this realisation led me to owning my greatness till now.

What I realised is that a lot of people don’t define what success really means to them. They are not specific in their definition and so they are unable to paint a picture of what success means to them and so they are unable to tell what their success looks like, even when they see it. This is why it’s important for us to define what success means to us first before we get on the road to look for it.

Once you have identified what success means to you, you can then search for the people who are living your dreams, people whose past are your present and whose present are your future. After finding these people, study them. Consume every piece of information you can find on them and get into their circle so they can mentor you.

Read their books, pay for their programmes and even volunteer to work for them, if there’s room for that so that you can see some of their behind-the-scenes strategies that you can deploy in your life. Personally, I can unequivocally say that a lot of the successes I have enjoyed so far in my life and career is as a result of mentoring.


Speaking of success, what does the word mean to you?
Success to me means the full expressions of these three key words in my life – 1. Significance: being able to live a life of impact and influence millions of people daily; Freedom: being able to make decisions and live my life the way I’d love to and not forced to; and Luxurious comfort: being able to live in affluent comfort, having what I need and desire per time. Of course, I know that success is not a destination, it’s a journey and so with this in mind, I live my life everyday conscious of the fact that I’m a success even though I’m on my way to success.

What’s next for you?
I’d say what’s next for me as a coach right now is globalisation. That is scaling my business across more countries and to also extend my focus to corporate coaching and mentoring. I believe my certification, experience and results with coaching individuals has prepared me well for corporate mentoring and I look forward to serving in this capacity. I am also working on creating an online mentoring hub for the younger generation of thought leaders. I mean developing young minds between 16 and 24 who are interested in becoming speakers, coaches, writers and so on so that they can begin their journey to impact and influence with the right systems and structure in place.

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