McErnest 360, a communications firm, has been appointed to manage the media relations for the Nigerian arms of luxury boutique hotel Maison Fahrenheit. Located in the heart of Victoria Island, Lagos, Maison Fahrenheit offers an encounter like no other. Fahrenheit has created a new paradigm in the Boutique Hotel experience that speaks to a sophisticated…
The Lawal Daura saga
Lawal Daura, like the fictional spy who came in from the cold, is back in the cold, where, I am told, he is cooling his feet. Courtesy of Professor Yemi Osinbajo, the acting president, Daura, was last week dramatically and forcefully separated from his job as the director-general of the Department of State Service, DSS.…
Experts advocate public-private partnerships for nation branding
In view of recent developments and their dramatic political import for the country, it would appear that those saddled with leadership positions have thrown caution to the wind. The recent incident at the National Assembly clearly ridicules the country before the international community.
The 3Ps of Nation Branding three
This is the last in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. We must brand ourselves as a people, our cities by way of destination branding, and our products as proudly Nigerian brands.
Defections and alliances
It is interesting and instructive to watch the gale of defections and the consequent alliances sweeping through the land. This will continue until every gladiator can find his level and the company in which he is at home. The law of association stipulates it. It is called the Law of Attraction of Homogenous Species, also…
Kemi Adeosun: Let her be
When I first saw the headlines, that Mrs. Kemi Adeosun was involved in a forgery scandal, I knew fear. It was not until I read the full report, first cursorily, then with full presence of mind, did I heave a sigh of relief. The relief that it was not her academic certificate that was in…
Ekpu and the burden of the pioneer
Courage is defined by crisis. We were the unconquerable team when we started Newswatch in February 1985. Our editors were not just the generals of the Nigerian press, they were the toast of the society. They combined the ultimate chemistry of power, celebrity status and an appearance of money. They were high professionals and they…
Unravelling the truth
Controversies rage. The world is divided, sometimes sharply, over different subjects. In communities opinions are expressed in favour of one thing or the other, or against them. In families, in societies, in clubs, name it, the debate goes on in an attempt to find the truth. There are opposing views on every subject. Condemnations assail…
The three Ps of Nation Branding 2
This is the second in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps.
How WASCO Ajinomoto promotes healthy living
West African Seasoning Company Limited (WASCO), an affiliate of the AJINOMOTO Group, has reiterated its commitment to promoting healthy living with its offerings of monosodium glutamate MSG content.