In a strategic move aimed at transforming Nigeria’s agribusiness landscape, DEVBULB Data and Motofa Resources Limited have announced a strategic partnership, aimed at providing comprehensive data-driven solutions and media strategy services to investors and businesses operating in the Nigerian market.
According to the Executive Director of DEVBULB Data, Fatima Muktar, the partnership addresses the long-standing challenge of data accessibility and struggle in agribusiness trade.
“Our services provide agribusiness data that enables business impact with lower operational costs and environmental benefits. Indeed, this business grew out of the need to find solution to the challenge of data inaccessibility and struggle encountered during agribusiness trade,” Muktar said.
While expatiating on the benefits of data, the CEO noted that in today’s fast-paced business environment, data not only helps chart a new course towards sustainable agriculture, but could also help business stay ahead of their peers.
Her words: “Data is so key; it can help chart a new course towards sustainable agriculture. Moreover, leveraging data is key to staying ahead. Through our services, we help forward-thinking companies unlock the true potential of data by turning trends and insights into actionable strategies.
“However, to achieve (their aim), food companies and other stakeholders need to leverage data insights that support potential investment.”
Executive Director of Motofa Resources Limited, Mohammed Tofa, emphasised the importance of data-driven decision-making in agribusiness. He noted that traditional approaches to agribusiness often rely on past information or assumptions. However, a more robust approach involves leveraging data insights to drive success.
“Data has become a critical asset for making informed decisions. Our partnership will provide simplified and easy-to-use data, serving as a valuable guide for agribusiness owners and exporters,” Tofa said.
“Agricultural data can be vast and complex, but understanding it is essential for determining production levels and optimising supply chains.”
The partnership combines DEVBULB Data’s expertise in data analytics and media strategy with Motofa’s industry knowledge, particularly in the exportation of premium organic products, providing a comprehensive solution for agribusiness stakeholders.
The partnership is expected to have a significant impact on Nigeria’s agribusiness sector, capitalising on the country’s position as one of Africa’s largest and most promising economies.
By providing data-driven solutions and media strategy services, DEVBULB Data and Motofa Resources Limited say they are poised to transform the Nigerian agribusiness landscape.
