Dangote Industries Limited has emerged as Nigeria’s ‘Most Valuable Brand’ in 2024 by securing an impressive aggregate score of 89.6 percent on the brand strength measurement index (BSM) conducted by ‘Top 50 Brands Nigeria’, as part of its comprehensive 2024 top brands perception assessment.

At the media briefing to announce the 2024 Top 50 Brands Nigeria in Lagos, the organisers said that Dangote Industries Limited has once again solidified its position as Nigeria’s Most Valuable Brand, marking the seventh consecutive year it has held this prestigious title.

“As a formidable force driving growth and transformation across Africa, it continues to set the pace, demonstrating the strength and potential of Nigerian home-grown brands on the global stage,” said Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA®.

Dangote Industries is immediately followed by MTN Nigeria, which not only ranks second overall but also the Most Popular Brand for the year, according to the Top-of-Mind (TOM) survey.

The third place is Globacom Nigeria, a leading Nigerian multinational telecommunications company known for its innovative solutions and commitment to progress.

Airtel Nigeria, another key player in the telecommunications sector, secured the fourth position, while Access Bank came fifth, topping the banking & financial sector.

Others in the top 10 are Zenith Bank Plc, Coca-Cola Nigeria, First Bank of Nigeria, BUA Group and GTCO Plc. Additionally, it is impressive to note the consistency among the top brands, with seven of them maintaining their positions from last year. This stability reflects their continued relevance, strong market presence, and ability to navigate the complexities of the Nigerian business environment.

Overall, Nigerian brands account for 24 spots on the top brands list this year, while international brands hold 26 positions, representing 52 per cent of the total.

The 2024 list also witnessed the entry of two new brands; Opay Nigeria and Flutterwave, which made their debut in the annual Top 50 evaluation. These new entrants highlight the growing influence of fintech and digital payment platforms in shaping Nigeria’s economic future.

Another set of notes in the presentation are the 10 brands to watch. These are vibrant and upcoming brands, who, though not among the 50 Top Brands yet, but with significant visibility and promises. This year, 9 of the 10 brands to Watch are Nigerian.