NB rewards distributor, trade partners

Nigerian Breweries (NB) Plc has celebrated and rewarded its esteemed trade partners during the 2025 Distributor Awards. The company also used the opportunity to re-launch a new-look Life Lager Beer into the Nigerian market.

The glamorous ceremony saw Jimoh Ogungbola (J.Ogungbola and Sons Limited) emerged as National Volume Champion, while Dennis Okorie (MACDEN Communications Limited) and Christiana Odiaka (Chrisemua and Sons Limited) were crowned first and second runners-up, respectively.

In his keynote address, the Managing Director of Nigerian Breweries Plc, Hans Essaadi, said the event was organised to celebrate trade partners who had played their part in ensuring that the company records remarkable success despite the odds in 2024.

“As one team, we learn as one family that collaboration or finding the way forward together is the name of the game. Tonight, it is all about looking back. It is a little bit about winning. But more importantly, it is about winning together.”

Of course, there’ll be prizes and awards. And we will celebrate everybody on stage, but we’re in it together. We celebrate you, our distributors and transportation companies,” he said.

He acknowledged that the company’s success in 2024 would not have been possible without the invaluable role of the trade partners.

He congratulated all the award recipients for their achievements, stating that the feat recorded bears testimony to the power of collaboration between NB Plc and its esteemed partners.

The Marketing Director of Nigerian Breweries Plc, Emmanuel Oriakhi, expressed deep appreciation to trade partners, including distributors and transporters, for their unrelenting support for the company in 2024 despite the challenging business environment.

Speaking shortly after receiving the award, Ogungbola praised NB Plc for their unwavering support to trade partners, including distributors, especially at a time when the economy was not favourable.