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Firm drives market expansion with savings culture

By Bankole Orimisan
30 September 2021   |   4:02 am
As part of its commitment to assisting Nigerians in the area of savings and the right investment in the country, Investment One Financial Services Limited has introduced a new service called ‘EasyInvest’ to enhance seamless service delivery and new experience in the market.

As part of its commitment to assisting Nigerians in the area of savings and the right investment in the country, Investment One Financial Services Limited has introduced a new service called ‘EasyInvest’ to enhance seamless service delivery and new experience in the market.

According to the company, the service is an online portal designed to help customers manage their investments and monitor their portfolios easily.

Despite the growth in savings and investment products, Nigeria still recorded low mobilisation for such products, research has shown.

For instance, mutual funds have recorded impressive growth in the last five years, but the ratio of mutual fund assets to the GDP is about 0.5 per cent.

For this reason, Investment One is encouraging Nigerians to utilise the EasyInvest portal to invest in Mutual funds and their other investment offerings.

The portal would provide automated support like direct funding and subscription. Customers would also be able to track daily interest with ease, have access to prompt liquidation, and can transact online and via Unstructured Supplementary Service Data (USSD).

Speaking on the development, the Chief Information Officer, Investment One, Fagbemi Olufisayo, said the objective of the EasyInvest portal is to inculcate a savings and investment culture among Nigerians.

He said: “As a nation, we are faced with many economic challenges, intensified further by the COVID-19 pandemic. Investments in the sector will bring expertise to bear, in enabling people realise much more from their available resources by making the right savings and investment decisions.

“We are fully digital, empowering customers to access important savings and investment opportunities conveniently with direct funding and subscription to a preferred investment product including Mutual Funds, Stockbroking, and embedded data analytics for improved investment decision and updates.”