Google unveils partners programme for Nigerian businesses

Google has unveiled its partners programme that will further enable digital agencies and brands take advantage of the online marketing tools to connect with their users.

Speaking at the Launch event in Lagos, Juliet Ehimuan-Chiazor, Google Country Director in Nigeria, said “The introduction of Google Partners is just the latest example of our commitment to bringing the next wave of Nigerian businesses online.

“Agencies are key partners for working with SMBs.

“The Google Partners programme helps us bring businesses online by strengthening the digital ecosystem,” she added.

The Google Partners programme aims at improving the relationship between Google and advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts.

Through the Partners programme, Google ensures that businesses get the help they need when it comes to things like search, mobile, display, video, and shopping advertising.

She noted that digital marketing agencies with partner certifications will be able to display it on their websites, showing that they have passed Google Ads exams and are up to date with the latest product knowledge.

Chiazor explained that there are significant advantages for digital marketing professionals in the Partners programme.

According to her, “there are also significant advantages for digital marketing professionals in the Partners programme.

“Not only can they accelerate customer acquisition (through being able to introduce themselves to the market as a Google Partner), they can also continually improve their product knowledge, and earn rewards.

“Google sees Nigeria as a strong market for growth.

“We look forward to seeing how digital marketers use the Partners programme to fuel the next phase of that growth,” she added.