A digital marketplace for services, HAGO Africa, has officially launched its operations in Nigeria, making it easier, safer, and faster for customers to find trusted service providers, from everyday artisans to top-tier professionals.

The Founder & CEO of HAGO Africa, Samuel Imoisili, a rising voice in Africa’s tech-driven service economy, said the mission of the firm is to build trust where it’s been missing.

“For years, customers have struggled with unreliable vendors, while skilled professionals have struggled to prove their credibility. HAGO changes that by making every connection transparent, secure, and built on accountability.”

Unlike informal word-of-mouth networks, HAGO Africa allows customers to search, book, chat with, and pay service providers in minutes, all within one app. Another opportunity the firm offers is that vendors benefit from increased visibility, access to more customers, and tools that encourage professional standards such as prompt communication, transparent pricing, and reliable delivery.

“Service delivery in Africa has always been a matter of trust. We built HAGO to close that gap. By empowering both customers and vendors, we’re raising the bar for the entire service economy,” Imoisili added.

He added that the launch underscores the company’s commitment to transforming how Africans access and offer services, whether it’s hiring a plumber, booking a chef for a private dinner, finding a therapist, or engaging a product designer.