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Japanese firm, Canon seeks improved forex regime


Business Developer, CIG Marketing, Canon Middle East, Raul Gabat (left); Product Manager, Photo Video, Canon Central and North Africa (CCNA), Parag Kauangal; Managing Director, CCNA, Roman Troethandl; B2C Sales Development & Marketing Director, Canon Europe, Koji Sato; Regional Sales Director, Canon Middle East, Somesh Adukia; and Product Manager, OPP, Rashad Ghani, at the unveiling of Canon products in Lagos, on Wednesday.

• Launches EOS 5D Mark IV camera and E-series PIXMA printers
• Announces winners of #CelebrateAfrica photo competition

Japanese technology firm, Canon has listed depreciation of the Naira against the dollar, as one of the challenges limiting business growth in the country.

Canon, which introduced two hero products in Nigeria – the EOS 5D Mark IV camera and E-series of PIXMA printers – E474 and E414, in partnership with its Nigerian distributor, Jamaica Trading Company, also rued the scarcity of foreign exchange in the country.

Fielding questions from journalists in Lagos on Wednesday, at the Celebrate Africa event and launch of the two products, the Sales & Marketing Director B2C, Canon Central and North Africa (CCNA),  Somesh Adukia, said another challenge specifically confronting the brand in Nigeria was the low awareness around its products.


However, to reverse this trend, Adukia said Canon will compete favourably in the market by strengthening its in country presence and focus.

Already, he disclosed that Canon has invited its end-users to get a hands-on experience of the newly launched products and experience Canon’s portfolio that enable a seamless input to output journey for the user, right from photo capture to printing.

“Our ‘closer to customers’ strategy has been one of the pillars of our growth in the in the African market as it has allowed us to better understand the sentiments of our customers, subsequently enabling us to better serve them. Our setting up of a dedicated entity in Nigeria last year and the introduction of the new products today is our next step in this strategy by providing the best possible services to our customers in the region.”

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