In a bold move to deepen its footprint in Nigeria’s advertising landscape, Lohli, the revolutionary AdTech startup that pays Nigerians for watching adverts, paid a courtesy visit to the leadership of the Advertisers Association of Nigeria (ADVAN), the foremost body representing 95% of Nigeria’s advertising spend.

The meeting, which took place at ADVAN’s headquarters in Lagos, featured strategic discussions between Lohli’s leadership team and ADVAN’s President, Mr. Osamede Uwubanmwen, alongside Mrs. Ediri Ose-Ediale, the Association’s respected CEO/Executive Director.

Both parties explored innovative opportunities to bridge the gap between advertisers and everyday Nigerians through transparent, value-driven
ad engagement.

“At Lohli, we believe advertising should work for the people. That is why our model is built around redistributing advertising wealth to increase the purchasing power of Nigerians,” said Demilade Olaosun, Founder/CEO, Lohli.

“Meeting with ADVAN is a significant step toward amplifying this mission and getting even more verified adverts on our platform. The visit marks the beginning of what promises to be a powerful alignment between Advertisers and the new wave of consumer-first digital engagement. With over 150,000 BVN-verified users already watching and earning from ads, Lohli is well on its way to redefining how advertising works in Africa.”