QNET, a leading global lifestyle and wellness direct selling company, has been awarded the prestigious “Direct Selling Company of the Year” award at the recent AfriTECH 4.0 Conference and Awards.
This recognition underscores QNET’s significant contributions to financial inclusion and e-commerce in Africa.
The award was presented to QNET by Mr. Chike Onwuegbuchi, Co-Convener of the AfriTech & ATAEx Awards. Onwuegbuchi commended QNET for its unwavering commitment to empowering individuals and driving economic growth across the continent. He highlighted the company’s innovative approach to direct selling, coupled with its focus on financial literacy and digital innovation.
Regional Manager for QNET Sub-Saharan Africa, Biram Fall, expressed his gratitude for the recognition. He emphasized QNET’s dedication to innovation, entrepreneurship, and digital transformation in Africa. Fall highlighted the company’s impact on the Nigerian economy, particularly through its advanced technology and robust e-commerce platform.
“QNET’s participation in this event further solidified its position as a key player in the region’s digital transformation journey. We are committed to staying in Nigeria, our biggest market in Sub-Saharan Africa, and contributing to the region’s development,” Fall stated.
In his keynote address, Fall underscored QNET’s commitment to empowering individuals through knowledge and skill development. He highlighted the FinGreen financial literacy program, which has already trained over 1,350 young people in Nigeria to make informed financial decisions.
He also emphasized the potential of direct selling to drive economic growth in Africa.
“Our e-commerce-driven direct-selling model provides opportunities for income generation across more than 100 countries, helping individuals pursue their goals while contributing to community growth,” Fall explained.
Addressing the challenges of limited banking infrastructure and cash dependency in Africa, he stressed the importance of financial inclusion for e-commerce growth. He called for collaboration to accelerate financial inclusion and e-commerce growth in Africa, fostering a financially inclusive future for the continent.
