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Setting up a printing press company

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Business Overview
The printing industry has evolved over time resulting in modern printing technologies. The primary aim of the printing is to convey a client’s (businesses, organizations, government, individuals etc.) message to its target audience on some form of published material, whether it is a business card, magazine, book, fliers, brochure, directory, or product packaging. Businesses in the printing industry take the client’s message, design, lay it out, and print the end product. Hence printing products are found virtually in all aspects of our lives.

Market Prospects
Nigeria has a population of more than 200 million comprising over 37 million small and medium enterprises (SMEs), numerous corporate businesses, churches and organizations, which spend on printed materials for advertisement, branding etc. This translates into a huge market size for the print industry.

The print marketing has only continued to grow and evolve alongside the upsurge of new technology; over 76% of businesses have recorded success in employing a strategy that encompasses a combination of both print and digital communication.

Raw Materials
The major raw materials required in printing are paper and ink for the production of different print materials.

Equipment Needed
The HP Indigo 12000 Digital Press machine can print on over 3,000 different substrates. Applications include: Security Packaging, Photobooks, Canvas, metalized paper, Plastics, Corporate Communications e.t.c.

The sequence for the printing is stated below:
Graphic design: The graphic design stage includes conception, page layout, typography, illustration, photography selection, colour decisions, and producing final computer files.

Prepress and the proofing process: Prepress refers to all the print production functions that take place from the moment the files are sent to the printer to the actual printing.

Printing (offset/digital): Printing is the mechanical process of applying ink to paper using an offset or digital press.

Bindery/finishing: After a job is printed, the next stage includes one or many steps depending on the end product: cutting/trimming, folding, laminating, scoring, perforating, stitching, and binding. The last step in the bindery stage includes packaging for delivery.

Marketing
The use of marketing officers is imperative to reach out to organisations about the printing services. Furthermore advertising will play a major role in creating awareness for the printing press. The printing press will offer pick up services from the factory as well as delivery to the client’s doorstep.

Promoter’s qualifications
The promoters/Manager should be experienced in business management and have supervisory skills.

Manpower requirement
A total of 10 staff is required in the short-term operations of the printing press. They are Skilled Worker – 5, factory workers – 4, and Security Operative – 1

Estimated start-pp cost: N800,000,000 for the machine listed here.
Potential Net Profit: N 100,000,000 – N150,000,000 per annum.

Source of Funding: Bank of Industry Loan
This profile, or any similar one, can be developed into a bankable proposal for any interested investor. For further clarification, do contact our offices, or, info@michaelstevens-consulting.com


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Printing press company
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