Stockbroking firm rebrands, unveils new identity

An indigenous broker/dealer firm, PSL Capital Limited has completed a strategic rebranding as part of efforts to accelerate the company’s growth and renew its corporate vision.

The company also announced a name change to Parthian Securities Limited and an update to the corporate logo and domain name.

The company said it has cemented its status as a market leader for securities trading in Nigeria and across Africa with 30 per cent YTD growth in client acquisition, and 1,100 customers across the country.

“This growth reflects the increasing recognition of individuals and companies that Parthian Securities Limited offers an easy and convenient platform for real-time trading of securities.

“The rebranding is part of the organisation’s strategy to evolve its business and create a platform for new opportunities.

The company noted that the corporate philosophy remains the same despite the name change.

It also added that the company plans to invest in new and innovative ways to bring the financial markets closer to participants in the Nigerian capital market.

“Over the past nine years, we’ve built a strong reputation for innovation and excellence”, said Oluseye Olusoga, Group Managing Director, Parthian Partners Limited.

“We want to leverage on the strong brand name that is Parthian and ensure that all subsidiaries under the group identify under a uniform brand name.

“While we wanted to reflect our work in the new naming accurately, we also wanted to properly market the organisation in pursuit of new opportunities for future growth and expansion”.

He pointed out that a new identity builds upon its history of innovation and excellent service delivery and opens doors to the future.

Acting Managing Director of the firm, Ogunwale Kehinde, said: “We are excited about this change, and it marks a strategic pivot in our future direction as a business.

“While we remain committed to offering outstanding services to our amazing clientele, there is tremendous potential to grow, and this our new branding positions us to take full advantage of those opportunities.”