A new entrant in Nigeria’s fast-expanding digital economy is positioning itself as more than just another online store.

Top Deal, a local e-commerce and classifieds platform, is quickly gaining attention as an all-in-one digital marketplace where users can buy, sell, hire, or get hired.

Founded by Onyinye Onyekwelu, the platform is designed to serve both buyers and sellers while also offering a space for job seekers and service providers. From fashion and electronics to beauty, food, services, and job listings, Top Deal offers a broad range of listings tailored to Nigeria’s unique market needs.

“We didn’t just want to build another online store, we wanted a platform where people can shop, grow their hustle, find work or hire trusted service providers around them,” she said.

Unlike many traditional e-commerce sites, Top Deal emphasises local-first transactions. Users can connect directly with vendors via WhatsApp and purchase goods or services from providers in their immediate area, improving trust and speed of delivery. Its “Top Sellers Near You” feature helps users discover vendors based on proximity.

The platform also allows users post or apply for jobs, list services such as makeup, plumbing, graphic design or catering, search for service providers within their city or announce availability for work.

This approach is proving popular among small business owners, artisans and freelancers seeking a free, commission-free platform to showcase their offerings.

Top Deal’s vendor-friendly model, community-focused features and upcoming tools like seller ratings and delivery partnerships, are positioning it as a rising force in Nigeria’s digital marketplace. With plans to expand across West Africa and onboard thousands of vendors, the platform aims to become a central hub for commerce and opportunity in the region.