AAAN, Henley School announce masterclass

The Association of Advertising Agencies of Nigeria (AAAN), in partnership with globally renowned Henley Business School (HBS), will hold its second AdCademy Masterclass from August 26 to 29.

The AdCademy Masterclass Series is part of AAAN’s efforts at expanding the industry’s talent pool and is open to current and aspiring advertising professionals as well communications professionals in both public and private sectors.

Speaking at a press conference, AAAN President, Mr. Steve Babaeko, explained that the purpose of the AdCademy, which held the first masterclass in March, is to expand the pipeline of fresh talents for the industry and retrain current professionals.

HBS, according to the Babaeko, will support the masterclass with its robust business curriculum to ensure that participants learn as much about the business side of their craft as they will about the creative side.

“We looked at the gap within our industry and discovered that while people know about communication and creativity, they need to learn about the rudiments of the business. That vision works well with Henley Business School,” said Babaeko.

AdCademy’s Director of Academics, Adeyinka Adewale, expressed similar sentiments.

“The emphasis is not just on building professionals who understand their craft, but also professionals who understand the business of their craft.

“This three-day immersive programme sits on a tripod, with the first being an overview of how the market works; the second focused on leadership competencies and the third on effective work and practice management,” he explained.