Honda introduces ‘purchase palliatives’ for vehicle enthusiasts

Honda Automobile Western Africa Ltd (HAWA), the company that assembles a range of Honda cars for Nigerian market, has unveiled a unique and customer-friendly sales/after-sales package.

The sales package is coming at a time other car companies are raising the prices of vehicles in reaction to the prevailing harsh economic realities.
HAWA, in conjunction with The Honda Place (THP Limited), is bringing in the package to its nationwide network of modern showrooms and service/maintenance centres.

Head, Sales, Marketing and Logistics Department, Remi Adams, disclosed that the incentivised package was designed to empower Honda lovers and intending buyers to own new cars and keep them in constant motoring condition in these difficult times.

Adams explained that highlights of the sales package scheduled to close on August 15, 2023, include hugely discounted price tags and an unmatchable service plan backed by manufacturer warranty.

The unprecedented sales package chops off as much as N3 million from the prices of the current models of the well-accessorised CR-V and the top-of-the-range Pilot.

For instance, this considerable price slash has seen the Honda CR-V Leather going for N44 Million; the Honda Accord Leather down to the same tag (N44 Million); and Honda Pilot now N47 Million.

Adams disclosed that the ‘secret’ behind HAWA being able to slash car prices at a time the competitors are upwardly adjusting theirs according to market forces, lies in targeting volume sales and reducing profit margin.

“And that is not all in the sales package, because nothing can be more exciting to a car owner in the prevailing economic crunch than an industry-first five-year free service, including labour and replacement parts, which Honda is wooing teeming lovers with.

He was quick to point out that the free service for five years is with the globally acclaimed Honda Genuine Motor Oil. Also, there is an equally five-year manufacturer warranty – a component of the offer which, along with the free service benefit for the same period, guarantees peace of mind to owners.

In his words: “We are mindful of the fact that in the present economic situation where the costs of everything, including vehicles, fuel, and auto parts, among others, are rising daily, it may not be enough to reduce car prices alone.
“That’s why we have built free service for five long years into the offer, to relieve Honda owners of the financial burden of always keeping their cars in good motoring condition.”

“The relationship begins, and not ends, the moment a customer takes delivery of a new vehicle, a comprehensive after-sale support is a key factor, because that is the only way to ensure that Honda owners enjoy hitch-free motoring,” Adams explained.