In a nation that prioritises academic learning and achievements, Nestlé Milo believes that sports teach children invaluable life-skills that traditional classroom learning alone cannot.
It has, therefore, partnered with two Nigerian social media personalities, a health and fitness enthusiast, Anita Asuoha, popularly known as Real Warri Pikin, and a nutritionist, known as Aproko Doctor, Chinonso Fidelis Egemba, to inspire parents to increase the participation of their children in sporting activities.
This partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the beverages.
At the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, Nestlé Nigeria Plc, Ifeanyi Orabuche, said the brand is deeply committed to empowering children through sports.
“We are therefore delighted to announce our collaboration with Real Warri Pikin and Aproko Doctor to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognise the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Speaking, Asuoha said: “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba said “On the path to a healthier Africa, the importance of health education and positive behavioural change cannot be overemphasised. I am excited about the cooperation as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.”
