Arzeh Integrated Ltd Unveils Premium Tequila Brand Mijenta In Lagos
On the 13th of May 2023, Mijenta officially brought the true essence of Mexico to Lagos with its carefully curated tequila at OX Restaurant, Victoria Island, Lagos.
The Tequila brand is produced in a meticulous process focused on offering a singular and unmatched experience providing exclusivity and a taste of heaven. The premium liqueur is crafted by maestra tequilera, Ana Maria Romero and Juan Coronado, it is built around four core pillars : sustainability, community, authenticity, and artisanal production.
The launch was graced with the presence of important personalities in Nigeria and the experiential treatment definitely left the guests in awe as they were treated to first-hand VR experience of how the tequila was crafted, and other fascinating moments including dance performances, high-energy music from the Dj, alongside nibbles and bubbles for guests in attendance.
Mr Juan Coronado the Co-Founder of Mijenta in a statement said:
“Mijenta which means “My People” refers to a community of like-minded people who come together to celebrate life because life is better shared. This brand also celebrates the traditions of the Mexican culture and embodies the best of its people and was born out of respect for the land, care for the people and a love for life, we can definitely say as well that we are a premium brand that are sustainably sourced and ethically produced”.
The Marketing Manager of Arzeh Integrated Services, Arinze Asiegbunam also stated
“I am thrilled to unveil this exciting partnership and our shared enthusiasm in introducing Mijenta Tequila to Nigeria. With Arzeh’s extensive marketing and distribution expertise combined with Mijenta Tequila’s exceptional qualities, we have complete confidence in the brand’s success in the Nigerian market.”
Mijenta is more than just a tequila brand, it represents a Lifestyle and a commitment to sustainability, it is an experience of a unique flavour profile and character inspired by a vision of what tequila should be; complex, balanced, and gastronomic. It was truly an exceptional launch.
To find out more on the Mijenta visit www.mijentatequila.com | Follow them on Instagram: @Mijentang