Highlights From The Dedicated To Digital Lagos Masterclass
The Lagos maiden edition of Dedicated to Digital took place on the 12th of November 2017 at Workstation in Victoria Island, Lagos state.
The informative masterclass focused on how SME’s and entrepreneurs can reach their full potential using their already existing digital platforms. The class was designed to educate young graduates, owners of small and medium businesses, aspiring digital entrepreneurs and media managers within corporate bodies.
Renowned speakers shared their knowledge on how they have succeeded in various sectors using Social media and a vast number of digital tools. It was a great opportunity for attendees to learn, discuss and also get clarity in areas they were unsure about.
TV host Bolanle Olukanni spoke about the power Twitter holds in our world today. CEO Utopia media Akintunde Marinho broke down how money can be made from online content. Marketing Operations Manager Accelerate TV Jite Ovueraye explained how every brand must tell an authentic story. Editor Genevieve magazine Sonia Irabor spoke on embracing digital and how to start conversations.
During a short break, attendees mingled, networked and briefed what had been discovered so far, with drinks and snacks provided by Rite Foods.
Digital Marketing expert Dayo Ajayi gave a thorough speech on the fundamentals of digital marketing. Co-Founder She Leads Africa Afua Osei shared her advice on how to build a digital team. Founder Anita Brows Adetola Anita Adetoye discussed the importance of staying consistent and motivated in business. Sisi Yemmi ended the masterclass with an in-depth discussion on building a youtube channel and content strategy.
More Dedicated to Digital sessions will be taking place across the continent and beyond in future years.
Scroll through more pictures from the event below: