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Kendrick Stars In New Commercial For Sneaker Collaboration

Kendrick Lamar, US rapper, has just released a commercial for his new sneaker collaboration with Reebok, titled the Kendrick Lamar Classic Leather. The ad was directed by Colin Tilley, who helmed the video for “Alright.”

Kendrik announced earlier this year that he was collaborating with Reebok on a new pair of sneakers. Today, the rapper appeared year,commercial for the shoe, which takes place in an empty mansion, where he does spoken word in an empty mansion.

Last year he collaborated with the company on a shoe that dealt with gang violence, and he unleashed a freestyle at a Reebok-sponsored event for teens in March.Check out the text of his speech below:

“From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true.

”Watch the commercial below:




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