King the Land, a South Korean drama series, has become the most-watched show on Netflix for the week of July 17-23. The series recorded an impressive 4.7 million views and 65.1 million viewing hours, making it the most-watched non-English TV show on the platform. Even when English content is taken into account, King the Land remains the overwhelming favorite. For comparison, the third season of Sweet Magnolias, which ranked first in the English TV category, garnered 4.6 million views and 39.5 million viewing hours.
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The success of King the Land is a result of the growing popularity of Korean dramas on Netflix. In recent years, Netflix has invested heavily in Korean content, and the company has seen a significant increase in viewership of Korean dramas. The success of King the Land is likely to further boost the popularity of Korean dramas on Netflix.

King the Land, tells the story of a man who despises laughter and a woman who is tasked with making him laugh. Their journey takes place at the VVIP lounge of King the Land, a dream destination for hoteliers.

The man, Goo Won, is the heir to a luxury hotel conglomerate. He is intelligent, charismatic, and successful, but he has a dark secret: he cannot stand the sound of laughter. This is because laughter reminds him of a painful childhood memory.

The woman, Cheon Sa-rang, is a hotelier who is known for her bright smile. She is tasked with making Goo Won laugh in order to help him overcome his childhood trauma.

The two of them clash at first, but they soon realize that they have a lot in common. They are both passionate about their work, and they both have a deep understanding of the human heart. As they work together, they begin to fall in love.

In addition to “King the Land,” other popular Korean dramas on Netflix include “Squid Game,” “All of Us Are Dead,” and “Crash Landing on You.” These shows have helped to introduce Korean culture to a global audience and have inspired a new wave of interest in Korean dramas.
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