Nigerian Streaming Platform uduX and Universal Music Group announce Licensing Partnership
Nigerian music streaming service uduX and the world leader in music-based entertainment Universal Music Group (UMG) signed licensing partnership.
UMG is the first major music company to license its catalogue to Udux, Nigeria’s first domestically launched music streaming service which offers users access to high-quality audio and HD music videos.
Chidi Okeke, Chief Executive Officer of Groove Platforms, a platform responsible for the creation and development of uduX music said Udux was created to bring value to the Nigeria music ecosystem.
“We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large,” Okeke said.
“UduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favourite artists from around the world,” he added.
The General Manager, Universal Music Nigeria, Ezegozie Eze Jr also stated that partnership extends the company’s reach and makes the artist must accessible.
“This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,” Eze said.
“We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible,” he added.
uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018.
The service will also be fully incorporated into the Nigerian music market as a stand-alone app in the coming months.
Under the terms of the agreement and effective immediately, uduX will distribute music from UMG’s world-renowned labels through its streaming service in Nigeria.
Users will now have access to UMG’s extensive catalog of both Nigerian and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, Hugh Masekela, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi.