Chelsea Grabs £40m-a-year Deal
Chelsea’s £40million-a-year club record shirt sponsorship deal with The Yokohama Rubber Company, announced on Thursday evening, will help to guarantee that the Premier League’s shirt deals are collectively worth twice as much as those in the next most lucrative league, Germany’s Bundesliga.
Chelsea have signed a five-year deal worth £200m with the Japanese tyre giants, meaning they now have the second highest shirt sponsorship deal in England, indeed in the world, after Manchester United.
United’s deal with Chevrolet was agreed and signed in 2012 on terms of $559m (£332.6m) over seven years, starting with this season, 2014-15. At the exchange rates applicable at the time of the deal, that makes United’s deal worth £47m-a-year.
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