The Experiential Marketers Association of Nigeria (EXMAN), yesterday, said that it had concluded arrangements to hold its 2025 Brand Experience Summit, Annual General Meeting (AGM), and EXMAN Awards on July 17 and 18, 2025 in Lagos.

EXMAN President, Tolulope Apinke Medebem, said this year’s summit is themed “Personalisation at Scale: From Insights to Impact in a Data-Driven, Immersive World

“As we move deeper into an era shaped by Artificial Intelligence (AI), automation, and analytics, the core challenge remains the same: How do we scale intimacy without losing authenticity, and embrace data without erasing the human?

“The summit will open with a high-impact session featuring the Lagos Business School’s 2024/2025 industry report on experiential marketing trends and consumer behaviour,” she said.

According to her, Group Managing Director of TVC Communications, MrsVictoria Ajayi, will explore “Unpacking the Role of AI in Reshaping Consumer Experiences and Enabling Personalisation at Scale,” while Founder and Managing Partner at Open Squares Africa, Feyi Olubodun, will speak on “The Intersection of Data and Storytelling: How Brands Can Leverage Insights to Craft Impactful Narratives.”

She added that the keynote sessions would be followed by a robust panel discussion on “Data-Driven Creativity: The Intersection of AI, Analytics, and the Consumer.”

Also, Chairman, EXMAN AGM & Award Committee, Agnes Ailuelohia, said the theme of the AGM and award, which is ‘Building bridges and strengthening bonds,” is a reminder that beyond competition and accolades, the greatest strength lies in collaboration, accountability, and shared values.

“As agencies, we’re not just creating experiences for brands; we’re helping to shape culture, influence behaviour, and build trust.

“The EXMAN Awards 2025 is not just about celebrating campaigns, it is also about recognising strategic thinking, ethical execution, creativity rooted in data, and the courage to innovate in challenging times,” she said.