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HAMS Beauty Fair berths, unveils Esther Biade as Ambassador


Tonie Obiefuna, Convener, HAMS Beauty Fair, Oge Obiefuna; HAMS Ambassador, Esther Biade; Communication Partner, Oma Areh and Design Partner, Franca Njoku-Duru at the HAMS Beauty Fair briefing in Lagos.

The HAMS (Hair, makeup and skincare) Beauty Fair aimed at bringing people together to celebrate beauty, featuring about 100 leading beauty brands, will on August 7 and 8, 2021 at the outer ballroom of the Federal Palace Hotel, Victoria Island, Lagos.

The fair is organised by TOUV Concepts in partnership with Bella Naija, Decatos Print & Exhibition Limited and WildFlower PR & Company.


Beauty enthusiast and HAMS Beauty Fair Convener, Oge Obiefuna said: “We are excited to bring together a collection of some of the best global beauty brands as well as world class local brands in the same space. The beauty industry in Nigeria and indeed Africa, is a billion-dollar industry. HAMS intends to bring all these players together directly to meet and interact with their consumers.

Obiefuna added that the fair is aimed at strengthening existing bonds with consumers as well as establishing new bonds with target audience.

“We were pleasantly overwhelmed with all the positive feedback we received in the preliminary stages, and we cannot wait to show everyone what we have in store,” she said.


Reality TV star and spokesperson for HAMS Beauty Fair, Esther Biade, who is delighted to be part of the project, said the fair will bring about beauty sensitisation, exhibition and innovation.

She said: “As a lover of beauty, I love to align myself with new and innovative things. I see so much potential in this project and can’t wait for people to see what it is about.”

Design partner, Franca Njoku-Duru said people should expect beauty in action and the best from the HAMS Beauty Fair. She assured that the team is working hard to ensure that the fair will follow laid down COVID-19 event protocols for the two days the event will hold.


While communication partner, Oma Areh said the fair is a premium beauty fair, which will give quality brands both internationally and locally the opportunity to showcase their products and connect with consumers.

She said attendance and participation is free and encouraged those interested to visit to register and learn more about the event.


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