IMPR adopts AI for enhanced strategic communication

Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has announced its commitment to leveraging Artificial Intelligence (AI) and emerging technologies to enhance productivity in 2025.

The CEO, Mr. Yushau Shuaib, who made the disclosure after the annual held at the PRNigeria Centre in Kano, thanked the staff for their dedication while emphasizing the management’s commitment to their welfare.

“In 2024, we successfully integrated AI to improve efficiency and accuracy. In 2025, we will fully embrace AI solutions, combining human intelligence and creativity to enhance staff productivity and maintain our leadership position in the media and public relations industry,” he said.

Board Chairman, Dr. Sule Ya’u Sule commended the company for winning numerous awards from national and international professional bodies, particularly in fact-checking and public relations.

Dr. Sule also highlighted the successful hosting of events like the National Spokesperson Awards, Economic Confidential Public Lecture, and Security and Emergency Management Awards (SAEMA) and Arewa Stars Awards.

“IMPR has made the nation proud at prestigious events such as the 2024 APRA Awards in Abidjan, Côte d’Ivoire, IPRA Golden World Award in Barcelona, Spain, and the Global Alliance’s World PR Award of Excellence in Bali, Indonesia,” he stated.

Managing Editor, Mr. Abdulrahman Abdulraheem, praised the staff for authoring books including ‘Impactful Public Relations in Customs Management’; ‘General CG Musa in Peacemaking: Leveraging Interagency and Civil-Military Relations’, and ‘Youth Service for National Stability: A Corper’s Chronicle.’

He expressed delight for the successful establishment of the PRNigeria Centre in Ilorin and the graduation of 30 Fellows from the inaugural Young Communication Fellowship program that took place in Abuja and Ilorin Centres.

Deputy Editor, Abdulsalam Mahmud said: “While we have accomplished much this year, there are still numerous opportunities to explore and challenges to conquer. I urge everyone to double their efforts as we strive to exceed our achievements in 2025.”

The communique presented by Head of Emergency Digest, Mukhtar Ya’u Madobi, said in the new year, there would be the integration of AI and advanced technology in journalism and public relations for idea generation, data analysis, content creation, and time management.

“IMPR has resolved to ethically adopt AI tools to enhance productivity, improve skill sets, and optimize results in shorter time frames. There will be optimal productivity and comprehensive retraining.

“We will also establish a monitoring and evaluation (M&E) performance system, secure grants, diversify our revenue channels, and implement cost-cutting measures by maximizing in-house talent and eliminating redundant expenses,” it added.