The Glenlivet, the definitive Speyside single malt whisky that redefined an entire category in 1824, has announced a bold new chapter in Nigeria, marked by the unveiling of three brand ambassadors whose influence and identity transcends industry, generation, and convention.
Ebuka Obi-Uchendu. Osas Ighodaro. Farooq Oreagba. Three names. Distinct journeys. One shared truth: each embodies the spirit to Live Original.
In selecting these individuals, The Glenlivet honoured credibility, recognising substance where the personal journeys of its Originals align with the story of the world’s finest single malt whisky, inspired by the bold legacy of the man who started it all.
“Each of these ambassadors is respected not just for what they do, but for how they do it,” says Evane Chenuet, Marketing Director, Pernod Ricard Nigeria. “They move with clarity, they build with intention, and they’ve each broken the mould without losing themselves in the process. That is the definition of originality.”
Each ambassador represents more than influence; they represent intent, distinction, and originality, ambassadors who are standard-setters in their respective fields.
Ebuka Obi-Uchendu is a master of reinvention, embodying grace, wit, and influence. A media powerhouse who has made consistency look effortless.
Osas Ighodaro brings elegance that is rooted in depth, a storyteller whose path has bridged continents while remaining anchored in purpose.
Farooq Oreagba has become a living symbol of bold authenticity and quiet resilience. A man who never asked for the spotlight but earned it by simply being himself. Together, these ambassadors bring to life the brand’s original spirit.
In 1824, George Smith became the first man to obtain a legal distilling license in the Livet Valley, a move that set the foundation for Speyside whisky as we know it today. That defining act of conviction changed everything.
Just like the single malt whisky itself, this partnership is crafted, not constructed. It is not performative. It is purposeful. As Nigeria continues to redefine global narratives in fashion, media, business and beyond, The Glenlivet is not inserting itself, it is aligning with those already setting the pace.
“Ambassadorship isn’t just about visibility,” says Michael Ehindero, Managing Director, Pernod Ricard Nigeria. “It’s about alignment. These Originals reflect a brand that was never made to follow. They represent the standard we’ve upheld since 1824; crafted, intentional, and always a step ahead.”
This announcement forms part of a broader campaign by The Glenlivet to deepen its footprint in Nigeria through meaning. A whisky built on bold beginnings now joins forces with those who embody that very ethos.
For more information, visit theglenlivet.com or follow @theglenlivetng #TheGlenlivetNg #LiveOriginal #TheGlenlivetOriginals