Netcore Cloud lauds adoption of marketing tech in Nigeria

Netcore Cloud has hailed the adoption and utilisation of marketing technology in Nigeria to drive brand growth and penetration, as well as better customer service experience.

This was made known at the 2023 Netcore Cloud Smartech’s Awards Night and Masque Ball in Lagos.
The Global Martech Company uses Artificial Intelligence (AI)/Machine Learning (ML)-powered marketing automation and customer engagement platform to revolutionise how marketing and product teams engage with customers.

According to Netcore’s Vice President for the Middle East and Africa (MEA), Nisham Chhabra, the acceptance, utilisation and adoption of marketing technology in Nigeria has grown exponentially, leading to a mutually-engaging and beneficial relationship between the various brands and their customers.

He said: “Netcore’s mandate is to deliver a highly personalised and exceptional customer service experience with a human face. Since we began in Nigeria, we have witnessed a steady and rapid adoption of this technology by top brands and businesses in the country.”

This is why we are here today to reward some of these clients who have used our platform to reach and deliver their messages to their target audience. We will be awarding Nigeria’s top brands in the banking, fintech and aviation sectors.

“Wema Bank won the Best Engagement Strategy award, Ecobank (Champion of Email Engagement), UBA (Omni-channel journey master), Sterling Bank (Best Innovative App of the Year), First Bank (Best Email Engagement), Interswitch (Best Engagement Strategy), Access Bank (Martech Thought leader), Stanbic IBTC Bank (Best Email Campaign), Polaris Bank (Best Use of AI and Analytics), Carbon (Martech Team of the Year), Opay (Emerging Martech Champion), Fidelity Bank (Martech Automation award of the year) and Wakanow (No Code Innovation award).”

In his remarks, Edirin Abamwa, Cief Executive Officer (CEO) of Axon Analytics Limited, one of the subsidiaries of Netcore Cloud, noted that the company is excited with the way marketing technology has come to stay in Nigeria and the impact made so far.

He said: “We are reflecting on the many strides made by Netcore Cloud in the evolving landscape of marketing technology, which serves as a reminder that excellence knows no boundaries, innovation continues to drive progress.”