Why newspapers will survive challenge of new media, Chen Yulin

Senior Editor and Deputy General Manager, China’s People’s Daily, Chen Yulin, told The Guardian yesterday that he doesn’t believe Newspapers will die as being speculated by some people as “they will remain to preserve the memories of generations yet unborn.”

While answering questions from delegates attending the 2019 seminar for “Mainstream Media Reporters and Editors from BRI countries”, Yulin said The People’s Daily, the largest circulating newspaper in the world is where readers visit frequently to look for old copies to preserve information. He added that the hard copies of newspapers remain useful as a channel for acquiring information and for readers to lay their hands on copies of the paper.

A tour of Beijing, the Chinese capital revealed that the second biggest economy in the world has already integrated convergence media technology in its media management and this is proving to be the best strategy to integrate the traditional media and new media platforms. The People’s Daily is an organ of the Central Committee of the Communist Party of China with a circulation of three to four million copies.

Sitting on 2,300 square meters, Yulin disclosed that the online version of the paper, People’s Daily.com has been transformed into an incubation center for innovation and production of media content and also has a department called the ‘Central Kitchen’ responsible for content processing and dispatch.