The Nigerian Marketing Awards (NMA) has announced the top four finalist brands shortlisted for the prestigious title of Brand of the Year 2025, the most coveted recognition of marketing excellence, creativity, and consumer impact in Nigeria.

Following a rigorous and transparent evaluation by the Awards Decision Council (ADC), comprising eminent marketing leaders and professionals from across the industry — four exceptional brands have emerged as the frontrunners for this year’s grand honour. They are MTN, Heineken, Cussons Carex, and Goldberg

These brands represent the very best in innovation, consumer engagement, and sustained marketing excellence across Nigeria’s dynamic marketplace.
Public voting to determine the ultimate winner has officially opened on Tuesday, 29 October 29, 2025, and will close at midnight on Wednesday, 5 November 2025.

The winner of Brand of the Year 2025 will be unveiled at the Nigerian Marketing Awards Night scheduled for Saturday, November 15, 2025, at The Jewel Aeida, Lekki, Lagos.

According to the Founder and Convener of the Nigerian Marketing Awards, Tony Agenmonmen, the Brand of the Year category reflects the voice of the people and celebrates the power of brands that truly connect with consumers.

“It remains one of the most exciting and competitive categories of the awards, as it recognises the brand that Nigerians themselves believe has made the greatest impact during the year.”

The Nigerian Marketing Awards is Nigeria’s premier platform for celebrating excellence in marketing and brand building. Since its inception in 2022, the Awards have redefined the standard of recognition in the industry — in scope, scale, transparency, and credibility.

The NMA is proudly endorsed by Nigeria’s foremost marketing and communication bodies — ARCON, NIMN, AAAN, EXMAN, NIPR, and OAAN — and remains the only awards programme in Nigeria and the region accredited by the UK-based Independent Awards Standards Council (IASC).