Abosede Shafe, a seasoned media and communications strategist, culture curator, and humanitarian, has taken on a key role in the Nigerian broadcast industry with her appointment as Executive Director of BaseFM 101.1. Her rise is marked by a decade of transforming media landscapes and corporate narratives through a powerful blend of strategy, culture, and social purpose.
Reshaping Nigerian Radio at BaseFM
As the Executive Director of BaseFM 101.1, Shafe is actively reshaping Nigerian radio broadcasting. She is dedicated to creating platforms that amplify diverse voices, elevate local culture, and inspire her audiences. Her leadership at the station combines sharp editorial insight, strategic audience engagement, and innovative programming to ensure content is always relevant, engaging, and transformative.
A Decade of Strategic Influence
Shafe’s journey to the executive level has been driven by the success of the Oliviarose Group, the diversified enterprise she founded, which focuses on redefining corporate communications and luxury experiences in Africa:
Oliviarose Media: A leading communications and PR agency known for providing strategic media relations, brand storytelling, and public relations for top-tier organisations.
Oliviarose: Africa’s luxury corporate gifting brand, specialising in premium, tailor-made experiences to strengthen client and brand relationships.
Throughout her career, Shafe has led high-profile projects and campaigns for major entities, including Bet9ja, Fidelity Bank, Balmoral Group, and several state governments, consistently blending strategic vision with measurable results. Her influence extends to Nigeria’s cultural sphere, where she has driven platforms like Africa Fashion Week Nigeria and An Evening of Indigo Elu in collaboration with the British High Commission.
Beyond business, Shafe is a committed humanitarian, leading the Adopt A Child Educational Initiative through the Oliviarose Initiative to provide learning resources to underprivileged children. She is also the author of the children’s book, Amazing Me, Yes I Can!
Shafe operates under the powerful mantra: “You cannot be ordinary and expect extraordinary results.” This philosophy of commitment to excellence and innovation continues to shape Nigeria’s media landscape and inspire the next generation of creative and business leaders across Africa.
