Lagos Business School (LBS) hosted the official unveiling of the SIMS Nigeria Limited Case Study on October 30, 2025, under the theme “Navigating Disruption and Forging Resilience.” The event attracted thought leaders, business executives, and scholars eager to learn from SIMS’ enduring success story.
Representing the Dean of LBS, Professor Okechukwu Amah praised SIMS Nigeria Limited for its innovation and consistent ability to thrive amid uncertainty. Mr. Ik Eyisi, CEO of SIMS, highlighted the company’s customer-first strategy and adaptability in responding to market shifts.
A lively panel discussion moderated by Mr. Chidi Okoro featured Mrs. Adesewa Greg-Ighodaro and Professor Bongo Adi, who examined the growing influence of artificial intelligence in consumer technology.
The event culminated in the unveiling of the SIMS Case Study and the Insights Edge Business Journal 2025 Edition, solidifying SIMS’ position as a case reference for MBA students and industry professionals.
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About SIMS Nigeria Limited:
Established in 1987, SIMS Nigeria Limited is a leading distributor and retailer of top consumer electronics and home appliance brands across Nigeria. The company represents renowned global names such as Samsung, Royal and TCL offering high-quality products and dependable after-sales service nationwide.
