Mission 89 announces Super Falcons defender Ashleigh Plumptre as global ambassador in fight against sport Trafficking

Mission 89, the global research and advocacy organisation dedicated to combating child trafficking in sports and athlete protection, has announced the appointment of professional footballer and Nigerian international Ashleigh Plumptre as a global ambassador. This strategic partnership underscores the organisation’s unwavering commitment to safeguarding young athletes and upholding the integrity of football.

Ashleigh Plumptre, renowned for her defensive prowess and dedication to social justice, brings a compelling voice to Mission 89’s initiatives against exploitation in sports.

Her extensive experience at the highest levels of professional football, alongside her passionate advocacy for ethical practices, positions her as an exemplary representative for this vital cause.

“Sport Trafficking is a critical issue that demands immediate attention and action from all stakeholders – government, advocates, leaders, professional athletes and policy makers”, stated Lerina Bright, Executive Director of Mission 89. “Ashleigh’s dedication to protecting vulnerable young athletes and her platform as an athlete will be instrumental in amplifying our message and reaching communities at risk.”

The collaboration will focus on several key initiatives, including highlighting the risks of trafficking in sports through targeted campaigns and community outreach; strengthening global alliances to bolster child protection in sports; implementing strategies to safeguard young athletes from exploitation; and informing families, communities and other stakeholders about safe recruitment practices and the dangers of unscrupulous agents.

“As a footballer, I have observed firsthand how aspirations can serve as both a source of hope and a potential vulnerability for young athletes,” remarked Ashleigh. “My experiences in professional sports have taught me that talent alone is insufficient; protection, education, and ethical pathways are vital components. Mission 89 represents more than just an organization to me; it signifies a platform for transforming the narrative surrounding youth in football. We are not merely preventing trafficking; we are reclaiming the true spirit of the game—a spirit characterized by opportunity, dignity, and hope.”

“Football has the potential to transform lives; however, it is imperative that we ensure this transformation is both positive and secure. Joining Mission 89 enables me to contribute to the safeguarding of the dreams of young players who view football as their pathway to a better future,” she added.

This partnership emerges at a pivotal moment as the sports industry confronts escalating challenges in shielding young talent from exploitation.

This comes as experts in Mission 89’s recently released Global Thematic Report on Sport Trafficking have also called for stricter legislation and collaborations between government and institutions globally to strengthen protective measures and protection against trafficking in the industry.