Firm marks World Afro Day 2025 with ‘My Hairitage’ campaign

Orange Group, one of West Africa’s leading diversified FMCG companies, has unveiled its “My Hairitage” campaign to mark World Afro Day 2025. The initiative is designed to celebrate Afro-textured hair not merely as a style choice, but as a powerful emblem of identity, heritage, and resilience that has endured for generations.