As part of renewed vigour to battle for market position in Nigeria, ASUS has introduced the world’s slimmest 13.3-inch laptop, Zenbook S13 OLED, weighing 1 kilogram into the Nigerian computer devices market.
Unveiling the new laptop at a media event in Lagos, the Country Manager, ASUS English Anglophone Africa, Simplice Zaongo, said, “Stunning innovations like Zenbook S 13 OLED represent the pinnacle of the incredible outcomes from within Zenbook spirit.
“The entire Zenbook series is designed and built for those in pursuit of the incredible, defining new industry standards for portability, performance, and battery life, with stunning ASUS Lumina OLED displays.”
Zaongo said it is also the most eco-friendly Zenbook ever, and takes the brand’s signature qualities of ultraportable design, sustainability, and on-the-go performance to a new level, proving that less can be more.
“With a world-beating super-slim 1 cm[i] profile and a super-light 1 kg[ii] chassis, the sophisticated Zenbook S 13 OLED delivers no-compromise performance, connectivity and battery life, making it the epitome of ultraportable design, and finished in brand-new Basalt Gray or classic Ponder Blue.
“It’s also designed with the environment and carbon neutrality firmly in mind, using recycled metals and plastics in its construction, FSCTM Mix-certified packaging, an elegant new eco-friendly plasma ceramic aluminum for the Basalt Gray model, and halogen-free electronics, to make this the most eco-friendly Zenbook model we’ve ever produced,” he said.
ASUS Nigeria product manager, Edward Chen stated that the device is the most eco-friendly Zenbook ever made, incorporating post-industrial recycled (PIR) magnesium-aluminium alloy in the keyboard cover, chassis and lid, reducing its carbon footprint by more than 50 per cent.
“The keycaps and speakers incorporate post-consumer-recycled (PCR) plastics, and the speakers also use ocean-bound plastics. We have redesigned the packaging to be 100 per cent recyclable, with reusable and compostable materials. It uses 100 per cent FSC Mix-certified paper from responsibly managed forests, controlled wood and recycled sources.”
