Intel laments Nigeria’s four per cent PC penetration

Unveils new strategies to deepen usage

Slow adoption and usage of computers, especially PC has been described as a limitation to Nigeria’s economi development.

This, according to the Country Manager, West Africa, Intel Nigeria, Olubunmi Ekundare, who put the country’s PC adoption rate at a meagre four per cent, noted that computer still holds more promising feature and power than the mobile devices.

Ekundare stressed that PC usage can power Nigeria’s economy, lamenting that while Nigeria struggles to grow the four per cent penetration, country like Kenya, can boast of over 12 per cent reach.

Speaking in Lagos, at the unveiling of a new media campaign tagged “With A Computer, You Are Powerful”, the Intel Country Manager, noted that PC adoption is increasingly becoming a necessity to create wealth for the country.

“Nigeria is a booming economy with a vast array of talent, wealth, and brain-power. Intel is proud to launch this campaign to encourage ICT growth, and ensure that the power of technology is felt across all platforms in Nigeria. The campaign speaks directly to the relevance of having a computer. Inarguably, there are endless opportunities to be gained through the use of a computer, and we want Nigerians to know that. We believe that indeed- with a computer, you are powerful,” he stated.

According to him, the campaign is in sync with Intel’s continued commitment to the socio-economic development of the average Nigerian.

He observed that if the citizens know what PC can do for them, “that is when adoption can increase. So, it is high time that the citizens are educated and informed about the huge potential in owning a computer.”

Ekundare noted that another challenge has been affordability, stressing that Original Equipment Manufacturers must look into make this possible.

For his part, the Marketing and PR Manager, Intel West Africa, Adim Isiapkona, noted that while a smartphone or tablet may afford you Internet access and mobility, there are some things only a laptop can do, making it a necessity and not a luxury.

“The variety of content you can create through applications such as Microsoft Excel, Microsoft PowerPoint, and Microsoft Word is unimaginable. From editing photos and videos to creating music and art, a laptop can help you do it whilst on the go. You simply carry your office with you.

“Unlocking your ability to get online any time, read, research and explore different concepts that spur creative ideas for your business and/or lifestyle is just a snippet of the kind of power a computer offers you.”

With the campaign running from August till December 2016, Isiakpona said Intel is moving to new cities to sensitize the public about the power of owning a PC.