Electronic commerce platform, Jumia, has unveiled the 2024 Black Friday initiative, targeted at furthering the frontiers of e-commerce in Nigeria.

Scheduled to run from November 1 to 30 with the theme, “No Too Calculate,” the campaign highlights Jumia’s commitment to creating a simpler, stress-free shopping experience for Nigerians amid economic challenges, allowing consumers to enjoy great savings without budgetary worries.

The Black Friday campaign serves as a powerful platform for international and local brands, as well as SMEs, to expand their reach and boost sales.

Furthermore, with Jumia’s extensive logistics network, which partners with hundreds of local service providers, delivery to all corners of Nigeria, including smaller towns and rural areas, is guaranteed.

At the announcement, yesterday in Lagos, Jumia said this year’s Black Friday campaign is supported by Xiaomi as Platinum Partner, alongside renowned brands such as Oraimo, Nivea, Infinix, Tecno, Itel, Haier Thermocool, Binatone, Pernod Ricard, Diageo, Bacardi, Hikers, Ecoflow, Skyrun, Glamstar, Ledrop, Unilever, Macallan, LG, among others.

CEO, Jumia Nigeria, Sunil Natraj, said: “We are excited to launch another Jumia Black Friday. For us, this campaign is about making e-commerce more accessible to consumers in Nigeria. We recognise the current economic situation and have worked closely with our brand partners to offer the best possible deals to consumers during this period. Additionally, our expanding network of pickup stations ensures that even more consumers, regardless of their location, can benefit from the convenience of online shopping. As we grow, our focus remains on creating real value for both our consumers and sellers through our extensive ecosystem.”

On his part, Country Manager, Xiaomi Nigeria, Xingyu Yang, noted: “At Xiaomi, we believe that everyone deserves access to the latest cutting-edge technology. Jumia Black Friday is the perfect opportunity for consumers to experience our innovative products at unbeatable prices. Our Black Friday deals reflect our commitment to making advanced, high-quality technology accessible to all.”