Nigeria, Africa’s most populous country with over 200 million people, continues to struggle with inadequate access to quality healthcare. According to the World Health Organization (WHO), Nigeria spends less than 1% of its GDP on healthcare, ranking it among the lowest globally.

In this challenging space, CribMD has emerged as a trailblazer in Nigeria’s health-tech sector addressing these challenges head-on. Offering patient-centric services like doctor home visits and telemedicine, the start-up is actively bridging the gap between technology and healthcare, striving to make health services more accessible to Nigerians.

As Nigeria’s health-tech sector evolves, there is a notable shift towards integrating innovative strategies to engage and serve the nation effectively. In a groundbreaking move, CribMD is set to launch the country’s first-ever Black Friday event for health-tech services. This initiative, led by Digital Marketing Manager Lani Sodunke, is driven by her visionary leadership, making this a truly historic effort.

She has always been an advocate for innovative thinking, drawing inspiration from global trends and adapting them to meet local needs. The concept of Black Friday, a widely recognized retail phenomenon, had never before been associated with the health tech sector. Yet, under Lani’s leadership, CribMD is about to change that narrative. 

“The reality is Nigeria, despite its massive population, has less than 4 doctors per 10,000 patients, while the global average is 15. That’s a huge gap,” Lani Sodunke explains. “The pandemic made things worse and also with the recent doctor strikes leaving millions without access to care. It really got me thinking how can I play a role in easing this crisis through CribMD? That’s when The Black Friday idea struck. Health-tech in Nigeria is often reactive, addressing problems only when they become urgent. But what if we flipped that narrative? What if we created an opportunity for people to engage with healthcare proactively? By leveraging the excitement of Black Friday, we will not just offer discounts; but will also reshape the way Nigerians think about healthcare, making quality care more accessible before it becomes a crisis. I thought to myself.”

CribMD’s mission has always been to democratize healthcare in Nigeria, making quality medical services accessible and affordable. The Black Friday initiative is an extension of this mission as it aligns with the start-up’s goal of improving and democratizing healthcare.

As the Digital Marketing Manager, Lani’s role has been to bring this vision to life by building awareness, driving engagement, and ensuring CribMD reaches those who need it most. Through strategic campaigns and data-driven marketing, the company has not only increased visibility but also positioned itself as a trusted name in Nigeria’s health-tech space.  

Scheduled for this year’s Black Friday, CribMD’s initiative aims to offer unprecedented discounts and promotions on its various health tech services and plans. This event promises to democratize access to high-quality healthcare, making it affordable for a broader audience.

The significance of this initiative cannot be overstated. By launching the first-ever Black Friday in the health tech sector, CribMD is setting a new precedent. This event is expected to drive a wave of similar promotions across the industry, encouraging other health tech companies to explore innovative ways to make healthcare more accessible. The initiative not only highlights CribMD’s commitment to its customers but also showcases its role as a trendsetter in the industry.

As the lead on this initiative, Lani Sodunke will be instrumental in orchestrating the event, coordinating with key stakeholders like Kester Alumona, Mobi Chukwunalu, and Peter Ugwu, across various departments to ensure a seamless execution. Their strategic insight and innovative approach have been critical in bringing this vision to life. Under Lani’s Digital leadership, CribMD is not only launching a sales event but is also spearheading a movement that could redefine how health tech companies engage with their customers.

This initiative exemplifies how global trends can inspire local innovation. By adapting a widely recognized retail concept to health tech, she demonstrates an ability to think creatively and lead transformative initiatives.

For more details about CribMD’s Black Friday, visit –https://www.cribmd.com/black-friday