Bellafricana.com relaunches, focuses on Afrocentric products

As part of her quest to bridge the gap between artisans, manufacturers of Afrocentric products and their consumers, Bellafricana, a company that promotes the beauty of Africa relaunches an online platform showcasing unique businesses of products and services made in Nigeria (Africa).

The online platform is now (www.bellafricana.com) launched to showcase, promote and celebrate local creative artisans and small business owners of Afrocentric brands in Africa. Starting with Nigeria her homeland, the plan is to take it one African Country at a time.

Speaking on the relaunched platform, Chief Executive Officer, Bellafricana, Bukky Asehinde, explained that there has been a vast increase in the number of unique businesses who are maximising raw materials in Nigeria (Africa) and providing employment for local talents in the country.

She said, however, the major challenge is that these businesses fail to know the essence of Marketing, which is the heart of any business. Without marketing, a brand will not be visible. Asehinde also the etymology of the word ‘Afrocentric’ means; originated, derived, made in Africa.

She said “To a large extent, it’s not as if Nigerians don’t want to patronize products made in Nigeria, but they aren’t aware of most of these brands with good quality standard”.