Generali Life Insurance has launched a new company – Generali life (Hong Kong), which will offer a comprehensive product range, including traditional life, unit-linked and universal life insurance targeted at high net worth individuals and mass affluent customers.

The Chief Executive Officer (CEO), Generali Life Hong Kong, Phuong Chung, said: “Today marks an important milestone for Generali Asia. The creation of Generali Life Hong Kong puts us in a great position to leverage our strengths and capture the market opportunities.

According to him, Hong Kong is a leading insurance and wealth management centre where we have seen a growing number of high net worth and mass affluent individual looking for highly sophisticated solutions.

“As a leading global players with a solid track record in Europe and growing presence in Asia, Generali has the experience and capacity to cater to these target customers,” he said.

Generali has been offering life and general insurance through different entities to individual and corporate clients in individual and corporate clients in Hong Kong for almost 40 years.

The launch of Generali Life Hong Kong further demonstrates Generali’s commitment to grow in Hong Kong and offer the best products and services to a rapidly growing customer segment.

The Generali Group is among the World’s leading insurers, with total premium income exceeding EUR74 billion (US$82 billion) in 2015. With over 76,000 employees across the world and a presence in more than 60 countries, the Group has a leading position in Western European countries and an increasingly significant presence in Central and Eastern European and Asia.

In Asia, Generali operates in 10 markets: Hong Kong, China, Asia, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam.