Chery has once again ranked second among Chinese brands of J.D. Power’s Sales Satisfaction, which benefits by its adherence to the concept of “user-centered”.
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Another key reason is that Chery Automobile continuously improves technology, products and marketing experience to achieve the overall improvement of customer value.

In a statement made available to The Guardian, Senior Sales Manager, Chery Overseas Investment Corp., Jason Han, said Chery automobile is committed to standing on the position of users, catering to their preferences, and meeting the practical demands of users for vehicle use with a concept of “warmer service”.

In terms of vehicle purchase services, he said Chery has insisted on carrying out value actions on the whole process of users’ vehicle purchase for many years, constantly extending the boundary of customer service, and narrowing the distance with users through a variety of warm-hearted services and activities, such as door-to-door test drive and holiday care.

Meanwhile, Chery has set up a user satisfaction system for the whole process of vehicle purchase from exhibition hall reception, test drive to new vehicle delivery, so as to fully listen to the opinions of users.

Han said with endless and unremitting efforts in user service, Chery provides accurate services around the “pain points” and “difficulties” of users, constantly improving user satisfaction with service experience beyond expectations.

He said Chery’s ranking the second among Chinese brands of 2022 Sales Satisfaction also profits from its continuous efforts in marketing innovation. Based on the insight into new consumer groups and new marketing forms, Chery has innovatively explored various cross-border cooperation modes in the industry with a pioneering pattern and vision, creating an infinitely extendable brand space for millions of users, and continuously bringing value beyond the products and services of auto brands.
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Besides, he said Chery adheres to the global co-creation thinking, involving consumers in the life cycle of brands and products.

“OMODA, Chery’s brand-new product series, continues to practice the brand concept of “user-centered”, attracting fashion pioneers from more than 30 countries/regions worldwide to actively participate in the globally named co-creation activities, and setting off a circle breaking carnival with global fashion youth pursuing future technology. In the future, OMODA will attract more global youngsters in the new era to build itself into a “super IP” exclusive to Chery.”

The improvement of sales satisfaction is closely related to Chery’s continuous efforts in product renewal and upgrading. Chery has continuously introduced highly competitive models to the market based on the market changes, so as to better meet the product needs and experience of consumers.

As a star series model in the “big single product strategy” of Chery Automobile, TIGGO 8 PRO e+, a brand-new energy product in TIGGO 8 series, may be launched in global markets in the second half of this year.

With the delivery of OMODA 5 prototypes to Chile, Mexico and other places, Chery will open up more new roads in the younger market segment. In 2022, Chery Automobile will maintain the pace of product replacement, and launch a number of new models into the market to fully cover the market segments and provide users with more travel options.

Chery has won the trust of millions of global users by virtue of quality and service since its establishment. Thanks to its consistent service concept of “more convenient, more professional and more considerate”, Chery is able to achieve good results again. It is believed that in the future, Chery will continue to focus on user needs, providing every user with attentive services from vehicle selection, purchase and use, and bringing them enough humanistic care.
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