Traction, a growth partner for small and medium businesses in Nigeria, has teamed up with STEM IN Africa (SIA) to train young women from low-income neighbourhoods in Lagos, Nigeria, as part of their mission to promote societal growth and technological improvements.
   
The collaboration was done at the third edition of the conference held by SIA in partnership with Traction in Lagos with the theme ‘SIA Summer Camp: Girls Innovating for Change.’
   
Some of the speakers at the 2022 conference included members of the Traction team, Head of Marketing, Traction, Morolake Dairo; Customer Success Analyst, Traction, Anuoluwa Onabanjo; and Head of Business Operations, Traction, Victoria Ekanem.
   
The participants learnt from the experiences of the facilitators about the career options available to ladies in tech (code and no code roles), requirements for each role, the role of data in building a business and the importance of character building in attaining one’s selected goals.
 
The speakers from the Traction team further encouraged the ladies to employ the skills they have acquired in addressing the needs their society may be facing. They also reiterated the importance of determination in attaining one’s set goals and emphasised the importance of looking beyond their environment to take bold steps in achieving these goals.
   
The convener and founder of SIA, Fara Bakare, said: “We are proud to have a partner like Traction support, who have the same mindset as us. We are so excited to begin this relationship with Traction, this is truly the beginning of this relationship.”

The students were excited to learn about all aspects of the business from data to marketing. They were also inspired to see females who were in their exact positions not long ago rising to positions of power and impact.