Nigerian Mediapreneur, Cynthia Akinyemi CEO Blacksatino Media shares the reasons why she decided to set up a media home. According to her a lot of young and upcoming artists are super talented but lack proper publicity.

Cynthia who is a radio presenter at the womens radio wfm 91.7 said this during the launch of Blacksatino media in Lagos. She hosts the popular mid day show “the blog on radio” a show where she talks about topical issues on the internet.
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She is also a social media influencer, blogger, writer and a YouTuber.

The launch had Nollywood actors Moyo lawal, Kehinde Bankole, Jide Awobona and many more was hosted by Media sensation, Denrele.
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Cynthia speaks about the changing media industry in Nigeria, the role of Pr companies, and challenges such as distribution of music and sme ideas. She says Blacksatino media is creative place for everything from public relations to blogging to vlogging to writing to content creation to voice overs to radio and tv production

According to her there are alot of young talents with amazing ideas to change the world but their ideas and businesses are not properly spreading out because they do not have millions and billions of naira.

Pr can be done without breaking the bank and that is why we founded this, to help good music spread and good businesses spread without spending too much, the problem is that a lot of pr experts want to make excess gain without thinking of the talent. Unfortunately a lot of people are holding back instead of sharing their ideas. Cynthia describes are love for media as exceptional

When asked about the future of Blacksatino media, Cynthia says there is a growth plan from the beginning. The first stage is to establish the media home, We also want the media home to be built into a knowledge brand that will help and empower young businesses and upcoming artists. We have made good progress on radio we are aware that there is a massive room for improvement. But we are certainly going to be better.

Along the line, we want to be a mentoring and training institution for other pr companies.

Building the media home into a knowledge company is the next item on the agenda. This means leveraging knowledge to design products and services that will be highly marketable.
We are not have any preferences of businesses, we are empowering both small and big businesses.
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Nigerian market is a bit reluctant to pay for Pr. It will take a lot of resources but Rome was not built in a day. We can use all the support we can get as well.

We are still at the test-run phase and we have signed on two artists and 2 sme businesses in one year so far. Above all, we want to be the number one media home out of Africa and we will keep working hard and strategically towards achieving our dream.
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