Firm harps on SME collaboration for growth

Chief Executive Officer, Oduncreamz Confectionery, Odunayo Taiwo, has stressed the need for collaboration among small and medium-sized enterprises (SMEs), stating that such actions produce the best results in a brand.

Adding the need to invest in mentorship, she reiterated the firm’s commitment to delivering quality products and services with non-stop thrilling experiences.
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She disclosed this at the opening of the new outlet at Anthony, Lagos.

“Invest in classes and programmes run by mentors and keep a good relationship with them. There is a place of a growing relationship with people that you see are going in your direction. You have to be international about how you relate with them. Don’t look for barriers, make sure you do what you have to,” she said.

Taiwo said the new outlet was necessary to multiply results from the online platform, adding that the space in her home was no longer sufficient to accommodate equipment and training.

“This outlet would create more awareness for our brand because I was feeling there is a limit to what we do online. I feel that we should just be out there where people can see and reach out more beyond the online platform,” she added.

Taiwo, who has been in Lagos for four years, said that her inspiration can come from anywhere as she leverages on happenings around and her spirituality to learn and grow.

She said the new outlet has adequate space to accommodate training and beginners’ training would resume towards the end of January 2023.

As a passionate teacher, she said she desires the brand to grow into establishing a cake university and establish more franchise.

Some of Nigeria’s topmost Cake firms, such as Dripples, Dewdrops and Cakes ’R’ Us alongside other bakers were present at the opening.
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