Influencer marketing is a rapidly growing industry, with a market size of approximately $11 billion in 2021, projected to reach $30 billion by 2030. However, several problems arise when running influencer marketing campaigns, such as the lack of control over metrics, delayed or non-delivery of content by influencers, and the complexity of managing the entire process. That’s why Aktivate, a fresh Nigerian influencer marketing platform through it’s unique approach empowers brands to engage influencers, track campaign progress, and optimise results. According to Aktivate’s CEO, Akinbola Asalu, he says, “Through our innovative influencer marketing platform, we are empowering Nigerian businesses to tap into the rich tapestry of local influencers, unleashing a wave of authentic storytelling that captivates audiences, amplifies brand reach, and sparks meaningful conversations in the dynamic landscape of Nigeria’s vibrant market”.
In this article, we will explore the benefits of Aktivate and how it’s vital in helping brands and businesses achieve successful marketing campaigns.
Expanding Brand Reach and Driving Awareness:
Aktivate gives you access to a vast network of influencers who have cultivated loyal followings on various social media platforms. By collaborating with influencers through the platform, brands gain access to their engaged audiences, allowing them to amplify their brand reach and raise awareness among their target market.
For instance, a local fashion brand can partner with fashion influencers like Denola Grey, Noble Igwe, Toke Makinwa in Nigeria through Use Aktivate. By leveraging the influencers’ style expertise and influence, the brand can showcase its latest collection to a broader audience, generating buzz, and increasing brand visibility.
Streamlined Influencer Relationship Management:
Managing influencer relationships can be a complex task for brands. Aktivate simplifies the process because it’s a centralized influencer platform that empowers brands and agencies to take control of their campaigns. Users can access real-time metrics and insights, allowing them to make informed decisions and measure the success of their campaigns accurately. Moreover, payments are streamlined through the platform, ensuring secure and timely transactions.
Furthermore, Aktivate offers effective communication tools, enabling brands and influencers to collaborate efficiently. Clear campaign objectives, content guidelines, and expectations can be communicated directly through the platform, fostering better collaboration and stronger partnerships.
Cultivating Authenticity and Building Trust:
Influencers have gained trust and credibility among their followers due to their authentic and relatable content. By partnering with influencers through Aktivate, brands can tap into this authenticity and build trust with their target audience. Most Nigerian consumers are known to trust recommendations from influencers they follow.
For example, a skincare brand in Nigeria can collaborate with beauty influencers like Beverly Naya, Jemima Osunde, Erica, Zlatan Ibile and co through Aktivate. By leveraging the influencers’ expertise and genuine product experiences, the brand can establish itself as a trusted authority, driving higher engagement and brand loyalty among its followers.
Measuring Campaign Performance:
Aktivate empowers brands with complete backend access, enabling them to monitor and measure the performance of their influencer marketing campaigns. Real-time analytics, including reach, engagement, and conversions, provide valuable insights that allow brands to evaluate campaign success and make data-driven decisions.
With access to detailed campaign performance data, brands can identify effective strategies, optimize future campaigns, and demonstrate the return on investment (ROI) to stakeholders. This data-driven approach ensures that resources are allocated effectively and marketing efforts are optimized for maximum impact.
Unleashing the Potential of B2B Influencer Marketing:
While B2C influencer marketing is widely recognized, B2B influencer marketing is emerging as a powerful strategy in Nigeria. Aktivate facilitates B2B companies’ collaboration with industry-specific influencers who can effectively reach decision-makers and professionals within their respective fields.
For instance, a mobile phone company targeting potential customers in Nigeria, through Aktivate, can engage influential tech thought leaders like Fisayo Fosudo, Eric Okafor, Miss Techy and the likes. By leveraging their expertise and networks, these influencers can create thought-provoking content, establish credibility, and generate interest among potential buyers.
In summary, Aktivate addresses the pain points associated with influencer marketing by offering a centralized hub for managing campaigns, enabling control over metrics, providing streamlined payment processes, and offering valuable insights on influencer selection. By utilizing our platform, brands and agencies can navigate the influencer marketing landscape more efficiently and effectively.
